Dr SERANMADEVI R
MBA, MCom, MCA, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MCom, MCA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Experiencing the effect of demonetization on service sectors in India | Management Science Letters / 9 / / 389 - 398 | 1923-9343 | 18-Dec-2018 |
| 2 | Experiencing the AI emergence in Indian retail - Early adopters approach | Management Science Letters / 9 / / 33 - 42 | 1923-9343 | 01-Nov-2018 |
| 3 | Extended Value chain for customer?s delight through Out-bound retail logistics | International Journal of Innovative Technology and Exploring Engineering / 8 / 9 / 3160 - 3165 | 2278-3075 | 16-Jul-2019 |
| 4 | E- Wallet ? a Technological Revolution in Digital India | International Journal of Innovative Technology and Exploring Engineering / 8 / 11 / 3870 - 3877 | 2278-3075 | 03-Sep-2019 |
| 5 | Youngsters opinion on Personal Data Security | International Journal of Mechanical and Production Engineering Research and Development / / / 479 - 490 | 2249-8001 | 22-Jun-2018 |
| 6 | Demonetization Effect on Indian Retail Sector | International Journal of Mechanical and Production Engineering Research and Development / / / 383 - 390 | 2249-8001 | 04-Jun-2018 |
| 7 | Perception of Climate Finance: An Empirical Approach | Environment and Ecology Research / 10 / 2 / 284 - 293 | 2331-625X | 15-Mar-2022 |
| 8 | Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective | Universal Journal of Agricultural Research / 10 / 3 / 213 - 227 | 2332-2284 | 24-May-2022 |
| 9 | Unpacking the Psychology of Investment Intention: The Role of Emotional Intelligence, Personality Traits, and Risk Behaviour | International Research Journal of Multidisciplinary Scope / 5 / 1 / 198 - 206 | 2582-631X | 30-Jan-2024 |
| 10 | Is ESG the Key to Stimulate Financial Performance? An Empirical Investigation | Studies in System, Decision and Control / 223 / / 297 - 306 | 2198-4190 | 28-Mar-2024 |
| 11 | Women Attitude towards Purchase of Mobile phone | International Journal Of Applied Business And Economic Research / 14 / 8 / 5627 - 5641 | 0972-7302 | 05-Apr-2016 |
| 12 | Technology @ Indian Banking Sector | European Journal of Social Sciences / 29 / 4 / 472 - 478 | 1450-2267 | 05-Mar-2012 |
| 13 | An Empirical Study on Quality of Internet Banking Services in India | European Journal of Economics, Finance and Administrative Sciences / - / 52 / 68 - 79 | 1450-2275 | 05-Sep-2012 |
| 14 | Cognitive technology in human capital management: a decision analysis model in the banking sector duringCOVID-19 scenario | International Journal of Applied Decision Sciences / 17 / 5 / 657 - 680 | 1755-8085 | 03-Sep-2024 |
| 15 | Unravelling Financial Resilience in India: A Multi-group Analysis of Socio-Economic Factors | International Research Journal of Multi-disciplinary Scope / 5 / 4 / 18 - 33 | 2582-631X | 07-Oct-2024 |
| 16 | Personality Traits and Financial Literacy: Impact on Equity Investment Intention among Planters in India | International Research Journal of Multidisciplinary Scope / 6 / 2 / 553 - 563 | 2582-631X | 30-Apr-2025 |
| 17 | Laminating Techniques for Luxury Textiles | Asian Textile Journal / 34 / 02 / 53 - 56 | 0971-3425 | 19-Feb-2025 |
| 18 | Role of Circular Economy Principles in Enhancing Sustainable Supply Chain Management | Studies in Big Data / 170 / / 651 - 663 | 2197-6503 | 20-Oct-2025 |
| 19 | The Future of Banking: Leveraging AI for Business Transformation | Studies in Systems, Decision and Control / 291 / / 317 - 327 | 2198-4182 | 18-Dec-2025 |
| 20 | Biofabricated textiles The future of sustainable fashion | Asian Textile Journal / 34 / 11 / - | 0971-3425 | 14-Nov-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Proceedings - 2022 6th International Conference on Intelligent Computing and Control Systems | SERANMADEVI R,B. KUDAPA, DR. S. JOSEPH GLADWIN, DR. HARRY HAOXIANG WANG, DR, KYMBAT SULEIMENOVA, R. E. HEPZI, RAJ, V. K., S. CHAKRAVERTY | 978-1-6654-1035-9 | / |
| 2 | Digital Technologies, Ethics, and Decentralization in the Digital Era | SERANMADEVI R,AMIT MITTAL, BABITA SINGLA, BALRAJ VERMA | 979-836931763-1 | / |
| 3 | Digital Technologies, Ethics, and Decentralization in the Digital Era | SERANMADEVI R,BALRAJ VERMA, BABITA SINGLA, AMIT MITTAL | 9798369317624 | / |
| 4 | Advancing Software Engineering Through AI, Federated Learning, and Large Language Models | SERANMADEVI R,AVINASH KUMAR SHARMA, NITIN CHANDERWAL, AMARJEET P | 9798369335031 | / |
| 5 | Enhancing Medical Imaging with Emerging Technologies | SERANMADEVI R,AMIT KUMAR TYAGI, DR. AVINASH KUMAR SHARMA, K. R. PUNDAREEKA VITTALA, SAYED SAYEED AHMAD | 9798369352632 | / |
| 6 | Enhancing Medical Imaging with Emerging Technologies | SERANMADEVI R,TYAGI, AMIT KUMAR | 979-836935263-2 | / |
| 7 | Achieving Sustainable Business through AI, Technology Education, and Computer Science | SERANMADEVI R,ALLAM HAMDAN | 978-3-031-70854-1 | / |
| 8 | Digital Twin and Blockchain for Smart Cities | SERANMADEVI R,AMIT KUMAR TYAGI | 978-139430356-4, 978-139430353-3 | / |
| 9 | Sustainable Data Management - Studies in Big Data | SERANMADEVI R,JOJI ABEY, NAJI MANSOUR NOMRAN, REEM KHAMIS HAMDAN | 978-3-031-83914-6 | / |
| 10 | Achieving Sustainable Business through AI, Technology Education and Computer Science | SERANMADEVI R,ALLAM HAMDAN | 978-3-031-70854-1 | / |
| 11 | Convergence of Technology and Operations Management in Modern Businesses | SERANMADEVI R,SAAGAR KOTE,AMIT KUMAR TYAGI, JAVIER MARTÍNEZ FALCÓ, MANITA D. SHAH | 9798369362006 | / |
| 12 | Creating AI Synergy Through Business Technology Transformation | SERANMADEVI R,NAVEEN KUMAR, SANTHOSH REDDY ADHULA, AMIT KUMAR T, S. BALAJI | 9798369341872 | / |
| 13 | Convergence of Technology and Operations Management in Modern Businesses | SERANMADEVI R,JAVIER MARTÍNEZ FALCÓ, SENTHIL KUMAR ARUMUGAM, S. SUSENDIRAN, AMIT KUMAR | 9798369362006 | / |
| 14 | Convergence of Technology and Operations Management in Modern Businesses | SERANMADEVI R,JAVIER MARTÍNEZ FALCÓ, K. R.PUNDAREEKA VITTALA, V. HEMAMALINI, AMIT KUMAR | 9798369362006 | / |
| 15 | Creating AI Synergy Through Business Technology Transformation | SERANMADEVI R,S. BALAJI | 9798369341872 | / |
| 16 | Creating AI Synergy Through Business Technology Transformation | SERANMADEVI R,K. R. PUNDAREEKA VITTALA, SAYED SAYEED AHMAD, AMIT, S. BALAJI | 9798369341872 | / |
| 17 | Convergence of Technology and Operations Management in Modern Businesses | SERANMADEVI R,JAVIER MARTÍNEZ FALCÓ, SENTHIL KUMAR ARUMUGAM, S. SUSENDIRAN, AMIT KUMAR | 9798369362006 | / |
| 18 | Sustainable Data Management | SERANMADEVI R,JOJI ABEY, NAJI MANSOUR NORMAN | 978-3-031-83915-3 | / |
| 19 | Monetary Dynamics and Socio-Economic Development in Emerging Economies | SERANMADEVI R,AMIT KUMAR TYAGI, CL UDIO CANGUENDE-VALENTIM, DEEPAK KUMAR, SANTOSH REDDY ADDULA | 979-836939767-1 | / |
| 20 | Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies | SERANMADEVI R,BALRAJ VERMA, GAJALAKSHMI N S | 978-183708724-2 | / |
| 21 | Sustainable Data Management | SERANMADEVI R,JOJI ABEY, NAJI MANSOUR NOMRAN, R.K.HAMDAN | 21976503 | / |
| 22 | The Future of Work: How Technology is Transforming Jobs and Skills | ANU P R,PAVAN KUMAR RAJU R , SEEMA SINHA, SERANMADEVI R | / | |
| 23 | AI and IoT: Driving Business Success and sustainability in the Digital Age | SERANMADEVI R,S. SUSENDIRAN, VENKAT RAM RAJ THUMIKI | 978-3-031-92240-4 | / |
| 24 | Monetary Dynamics and Socio-Economic Development in Emerging Economies - Security and Privacy in AI | SERANMADEVI R,ADDULA, SANTOSH REDDY, AMIT KUMAR TYAGI, DEEPAK KUMAR | 979-836939767-1 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International E-Conference on Recent Trends in HRM & Future Perspectives | CONFERENCES | Examining The Most Common Factors for Employees? Performance On Review of 20 Articles | PRESENTER) | Sree Vidyanikethan Institute of ManagementTirupati | 24/07/2021 |
| 2 | New Populism and Responses of the 21st Century | CONFERENCES | MUDRA Scheme - A populism initiative towards funding the non-funded sector | PRESENTER) | Virtual | 24/09/2021 |
| 3 | Emerging Multidisciplinary Trends in Education Research | CONFERENCES | Experiencing the Virtual Reality in Education ? TAM Approach | PRESENTER) | TJohn Group of InstitutionsBangalore | 16/09/2021 |
| 4 | International Conference on ?Digital Disruption and Business Transformation" | CONFERENCES | MODERATOR) | Jain University, BangaloreBangalore | 29/03/2022 | |
| 5 | National Conference on Innovative Business Trends in Rising India | CONFERENCES | Innovative Marketing Trends | KEYNOTE_SPEAKER) | DB Jain College, ChennaiChennai | 04/06/2022 |
| 6 | International Conference on Emerging Trends in Commerce, Management and Computer Science | CONFERENCES | MODERATOR) | Brindavan UniversityBangalore | 13/08/2022 | |
| 7 | International Virtual Conferece on AI for sustainable development - Challenges & Opportunities | CONFERENCES | Currency Forecasting in relation to Theories of Foreign Exchange Rate | PRESENTER) | VET Institute of Arts and ScienceErode (virtual) | 25/11/2022 |
| 8 | International conference on AI for Sustainable Development - Challenges and Opportunities | CONFERENCES | Accounting Students and Professionals view on Double Materiality Under ESG | PRESENTER) | VET Institute of Arts and ScienceErode (Virtual) | 25/11/2022 |
| 9 | Sustainable Entrepreneurship ? Rethink, Redesign & Redefine | CONFERENCES | MODERATOR) | Jain University, BangaloreBangalore | 10/10/2022 | |
| 10 | Sustainable Business Growth Challenges Measures and Solutions in Global Scnario | CONFERENCES | Sustainability through Green Supply Chain Practices - An Initiative towards SDG 2030 | PRESENTER) | Global Research Conference ForumBUR Dubai, UAE | 19/11/2022 |
| 11 | Webinar | SEMINARS | Academic Projects and Life Changing Experience | KEYNOTE_SPEAKER) | J.J. College of Engineering and Technology, TrichyTrichy | 17/04/2023 |
| 12 | National Conference on Digital Transformation: Challenges & Opportunities in Commerce and Management | CONFERENCES | Green SCM Practices - Lead towards SDG 2030 | PRESENTER) | Marudhar Kesari Jain College for WomenVaniyambadi | 09/05/2023 |
| 13 | International Conference on Engineering, Social Sciences and Management (ICESSM-2023) | CONFERENCES | Effect of Digital Detoxification in Gen Z | PRESENTER) | Sri Balaji College of Engineering and Technology, JaipurJaipur | 22/06/2023 |
| 14 | Contemporary Trends in Commerce and Management | CONFERENCES | Effectiveness in Usage of UPI Payments by the Unorganised Retailers | PRESENTER) | St. Francis College, BangaloreBangalore | 30/06/2023 |
| 15 | International Conference on Environmental Social & Governance | CONFERENCES | An Empirical Investigation of Financial Performance : A Comparative Analysis of Nifty 100 ESG Index and Nifty 100 Index in India | PRESENTER) | M.S.Ramaiah Institute of ManagementBangalore | 27/06/2023 |
| 16 | Sustainable Development: Challenges and Strategies for Indian Economy and Business | CONFERENCES | PARTICIPANT) | Academy of Higher LearningBangalore | 28/07/2023 | |
| 17 | International Conference on Advanced Managerial Decisions for Sustainable Business Performances 2023 | CONFERENCES | Effect of Human Capital Management on Employee Performance in Banking Sector | PRESENTER) | JJ College of Engineering and TechnologyTrichy | 11/08/2023 |
| 18 | International Conference on Advanced Managerial Decisions for Sustainable Business Performance 2023 | CONFERENCES | Household Finance - Unexplored Bottom of Finance | PRESENTER) | JJ College of Engineering and Technology, TrichyTrichy | 11/08/2023 |
| 19 | International Conference - Digital Transformation - Navigating the new Frontier | CONFERENCES | Rural Consumer Literacy towards Mobile Banking Apps - A Conceptual Framework | PRESENTER) | Mount Carmel College Autonomous, BangaloreBangalore | 13/10/2023 |
| 20 | The Future of Work: Redefining Business Management in the age of Automation and Artificial Intelligence | CONFERENCES | Credit Economy - Pulse of Gen Z | PRESENTER) | Adarsh Institute of Management and TechnologyBangalore | 06/10/2023 |
| 21 | International Conference: Digital Transformation: Navigating the new frontier | CONFERENCES | Integrating ESG factors in the investment decision making process of Institutional Investors | PRESENTER) | Mount Carmel College, AutonomousBangalore | 13/10/2023 |
| 22 | International Conference with the theme Global Progress, Local Actions : Aligning Business and Management Practices with SDG Agendas | CONFERENCES | Peer Dynamics in Management Education: Nurturing Leadership Qualities through Peer Group Pressure - A Way Forward towards Quality Education (SDG-4) | PRESENTER) | Bangalore | 19/02/2024 |
| 23 | Deriving Innovation for India 2030 | CONFERENCES | MODERATOR) | Jain UniversityBangalore | 18/01/2024 | |
| 24 | International Conference on Sustainable Finance and Accountancy - 2024 | CONFERENCES | ) | Bangalore | 29/02/2024 | |
| 25 | International Conference on Challenges in Information, Communication and Commuting Technology | CONFERENCES | Analyzing the model performance in human resources predictive algorithms through machine learning | PRESENTER) | KSR College of Engineering | 26/04/2024 |
| 26 | International Conference on Challenges in Information, Communication and Commuting Technology | CONFERENCES | An Integrated mobile solution for Smart Irrigation Management and Monitoring with IoT Technology | PRESENTER) | KSR College of Engineering | 26/04/2024 |
| 27 | Two days International conference on "Vision Viksit 2047: Digital Transformation for Sustainable Deelopment - Shaping the future of Commerce and Management" | CONFERENCES | Consumer Behaviour towards Digital Banking in the Bangalore | PRESENTER) | Hindu CollegeChennai | 04/10/2024 |
| 28 | 3rd International Conference on Optimization Techniques in the Field of Engineering | CONFERENCES | Leveraging Adaptive Supply Chain Management with incremental learning and Anomaly Detection | PRESENTER) | K.S.R. College of EngineeringNamakkal | 22/10/2024 |
| 29 | 3rd International Conference on Optimization Techniques in the Field of Engineering | CONFERENCES | Advanced-Data Science techniques for Dynamic optimization of Digital Marketing Campaign: Leveraging Reinforcement Learning, NLP, and Gradient Boosting | PRESENTER) | K.S.R. College of EngineeringNamakkal | 22/10/2024 |
| 30 | The International Conference on Business and Technology | CONFERENCES | The Future of Banking: Leveraging AI for Business Transformation | PRESENTER) | Oxford University, LondonLondon | 21/11/2024 |
| 31 | The International Conference on Business and Digital Technology (ICBDT2024) | CONFERENCES | Role of circular economy principles in enhancing Sustainable Supply Chain Management | PRESENTER) | Kingdom University, Bahrain & EuroMid Academy, TürkiyeManama - Kingdom of Bahrain | 27/11/2024 |
| 32 | The International Conference on Circular Economy and AI for sustainable future | CONFERENCES | MODERATOR) | Jain University with Cape Peninsula University of Technology, South AfricaBangalore | 02/12/2024 | |
| 33 | International Conference on The Shifting Locus of Business Dynamism for Resilience and Sustainability | CONFERENCES | Integrating Circular Economy Principles into Global Supply Chains: A pathway to Business Resilience and Sustainability | PRESENTER) | Adarsh Institute of Management and Information TechnologyBangalore | 24/01/2025 |
| 34 | Emerging Global Perspectives in Management Practices and Technology | CONFERENCES | From Influence to Action: Examining Finfluencer Persuasion, Digital Self-Efficacy, and Perceived Risk in MSME?s Fintech Usage Intention Using Elaboration Likelihood Model | PRESENTER) | NITTE University, MangaloreBangalore | 06/03/2025 |
| 35 | 4thInternationalConferenceonResilienceandProgress:PioneeringTransformativePathwaystoSustainability | CONFERENCES | MODERATOR) | Kristu Jayanti CollegeBangalore | 21/02/2025 | |
| 36 | Arthavichara - Research Conference | CONFERENCES | MODERATOR) | Bangalore | 25/02/2025 | |
| 37 | International Conference on Sustainable Finance and Accountancy | CONFERENCES | PANELIST) | Bangalore | 13/03/2025 | |
| 38 | The International Conference on Business and Technology | CONFERENCES | Unpacking Insurance: The Challenges And Innovations In Tying And Bundling Practices In Insurance | PRESENTER) | Cardiff Business School - Cardiff, United KingdomCardiff, United Kingdom | 23/07/2025 |
| 39 | ICWA sponsored International Conference on Understanding India?s Foreign policy and its strategic Implications for the Asian Region and Beyond | CONFERENCES | From Tweets to Tarmac: Evaluating India?s Digital Diplomacy and Strategic Online Engagement as a Tool of Foreign Policy | PRESENTER) | Vivekanandha Institute of Information and Management studies, NamakkalNamakkal | 08/10/2025 |
| 40 | International Conference on "Screen to Street: Strategies for Reducing Digital Overuse Among Children - ICSSDOC, 2026 | CONFERENCES | STRATEGIES TO REDUCE DIGITAL OVERUSE AMONG CHILDREN -SPECIAL EMPHASIS ON STRUCTURAL REFORMS AND REGULATORY RESPONSES AT BOTH HOUSEHOLD AND INSTITUTIONAL LEVELS | PRESENTER) | SRM INSTITUTE OF SCIENCE & TECHNOLOGYChennai | 12/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Digital marketing | Webinar on Digital marketing | 14/08/2021 | Sree Saraswathi Thyagaraja College |
| 2 | Emerging Technology Trends in Business | Two Day National Level virtual Conference on Emerging Trends in Commerce | 27/08/2021 | Angappa Arts and Science college |
| 3 | Technology Enabled Business World | Webinar | 11/09/2021 | Vivekanandha Institute of Information and Management Studies |
| 4 | Social Media - Etiquettes and Ethics | Webinar | 27/09/2021 | Sona College of Arts and Science, Salem |
| 5 | Digital Marketing | Online Webinar | 27/10/2021 | Arul Anandhar (Autonomous) College, Madurai |
| 6 | Consumer Paradigm Shift in Digital Marketing Era | Guest Lecture | 17/11/2021 | Kongu Arts and Science College (Autonomous), Erode |
| 7 | An Orientation on SPSS | Faculty Enrichment Program | 27/01/2022 | St Francis De Sales College |
| 8 | Data Analysis using SPSS | Faculty Development Program | 10/02/2023 | GomsGuru Academy, Bangalore |
| 9 | Transformation in Social Media marketing | Club Inuaguration | 14/02/2023 | Ebenezer Group of Institutions |
| 10 | Multivariate Analysis using SPSS - 5 days | Webinar | 17/07/2023 | GomsGuru Academy, Bangalore |
| 11 | Multivariate Analysis using SPSS - 5 Days | Faculty Development Program | 03/11/2023 | GomsGuru Academy, Bangalore |
| 12 | Case Analysis and Presentation | Workshop | 09/11/2023 | Erode Sengunthar Engineering College |
| 13 | Artificial Intelligence -Impact on Digital Marketing | Workshop | 05/02/2024 | Selvam Arts and Science College, Namakkal |
| 14 | Five Days Multivariate Analysis using SPSS | Workshop | 09/09/2024 | GomsGuru Academy, Bangalore |
| 15 | Research - Learn to lead the future | Faculty Development Program | 25/11/2024 | Selvam Arts and Science College, Namakkal |
| 16 | Empowering Women through Sustainable Development Education | ATAL Sponsored Six-Day online FDP on Incorporating SDG in Bringing out Industry Ready Professionals | 13/12/2024 | Dr SNS Rajalakshmi College of Arts and Science |
| 17 | Aligning Curriculum | International FDP on "Reshaping Curriculum for Industry 4.0 and Beyond" | 20/01/2025 | Aiman College of Arts and Science for Women |
| 18 | Advanced Analytics using SPSS | Five Days Workshop | 01/02/2025 | GomsGuru Academy, Bangalore |
| 19 | Artificial Intelligence role in Research | Guest Lecture | 14/03/2025 | Sri Muthukumaran Institute of Technology |
| 20 | Data Analysis using IBM SPSS | Workshop | 05/05/2025 | GomsGuru Academy, Bangalore |
| 21 | Quality Research in Contemporary HRM | Six Days FDP on "Transformative HR Practices and Quality Research in the era of Human-Centric | 20/09/2025 | SRM Institute of Science and Technology, Ramapuram, Chennai |
| 22 | Data Analysis using IBM SPSS Statistics Software | Five Days Online Workshop | 09/03/2026 | Gomsguru Academy, Bnagalore |
| 23 | TRANSFORMATIVE HR PRACTICES AND QUALITY RESEARCH IN THE ERA OF HUMAN-CENTRIC | SIX DAYS VIRTUAL FACULTY DEVELOPMENT PROGRAMME (FDP) | 20/09/2025 | SRM Institute of Science and Technology, Ramapuram |
| 24 | Multivariate Analysis and its Interpretation using SPSS | 09/08/2025 | Global Institute of Statistical Solutions | |
| 25 | Multivariate Analysis using Jamovi | 12/09/2025 | Institute for Statistics and Analytical Research | |
| 26 | Basic Statistics using Jamovi | 22/08/2025 | Institute for Statistics and Analytical Research | |
| 27 | BRAINS: Building Research Advancement & Innovation with Next-gen AI for Socio-economic Transformation | 13/10/2025 | Jain Deemed to be University | |
| 28 | ICSSR-SRC Sponsored Two Days National Conference on "Tribal Women Leading Change: Grassroots Initiative and Social Transformation towards Viksit Bharat 2047", | Two Days National Conference | 29/01/2026 | SRM Institute of Science and Technology (SRMIST), Ramapuram |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A Study on Impact of Buying Behaviour on Customer Satisfaction and Loyalty in Apparel Retail Stores in Chennai City | Mr.U.Vijayshankar | EXAMINER | |||
| 2 | A Study on the impact of Organizational citizenship behavious towards Organizational Commitment and Job Satisfaction in Private Sector Banks with Special Reference to Chennai. Coimbatore, Madurai and Tiruchirappalli | Ms.Karthika.V | EXAMINER | |||
| 3 | ROLE OF CUSTOMER ENGAGEMENT AND BRAND TRUST ON BRAND LOYALTY IN APPAREL BRAND RELATIONSHIPS | GAJALAKSHMI N S | Christ University | SUPERVISOR | Awarded | July 2025 |
| 4 | An Empirical study on Faculty Engagement Practices with special reference to select Higher Educational Institutions in Erode District | Mr.S.Piradeep | EXAMINER | |||
| 5 | Measuring Services Quality Dimensions and Brand Image Relationships towards franchises restaurants with special reference in Chennai | Ms.Maheswari.P | EXAMINER | |||
| 6 | DIGITAL TRANSITIONS AND ITS IMPLICATIONS ON INTERNAL AUDIT PROCEDURES IN INDIA | AKHIL MANUEL | Christ University | SUPERVISOR | Ongoing | March 2023 |
| 7 | A Study on Impact of TQM Implementation on Organizational Performance through Mediating Effect of Organizational Culture with respect to select Wind Companies in India | Jeyasingh Raj.I | EXAMINER | |||
| 8 | THE IMPACT OF ESG PERFORMANCE ON FIRM PERFORMANCE: A COMPARATIVE STUDY OF BRICS AND G7 NATIONS | SELAS CHERIAN | Christ University | SUPERVISOR | Awarded | August 2025 |
| 9 | THE INFLUENCE OF FINFLUENCERS ON FINANCIAL LITERACY AND FINANCIAL BEHAVIOUR AMONG GENERATIONAL COHORTS | ANNIE ISSAC | Christ University | SUPERVISOR | Notification Issued | |
| 10 | A study on Accessibility of Credit to Farmers in Erode District - an analysis from Borrowers perspective | Mr. Arulananth P | EXAMINER | |||
| 11 | . | DOROTHY DEEPA | Christ University | SUPERVISOR | Ongoing | August 2023 |
| 12 | EFFECT OF EMOTIONAL INTELLIGENCE, PERSONALITY TRAITS AND FINANCIAL LITERACY ON INVESTMENT INTENTION | ARUN JAMES | Christ University | SUPERVISOR | Notification Issued | |
| 13 | Consumer?s Perception, Expectation and Satisfaction towards Organic Food Products in Chennai | Mr. Ravikumar B | EXAMINER | |||
| 14 | Efficiency Analysis On Sentiment Classification With Financial Tweets For Stock Market Prediction Among Lstm, Bilstm, And Finbert Models | Mr. Sathyanarayana K | EXAMINER | |||
| 15 | A Study on Work-Life Balance among IT Professionals in Ernakulam District | Ms. Manju Malathy | EXAMINER | |||
| 16 | Influence of Care Leadership in Employee Engagement and Productivity of Organisation with special reference to PMRDA (Pune Metropolitan Region Development Authority) based IT /ITES and IT Service Industry | Ms. Sonali Banerjee | EXAMINER | |||
| 17 | A Study on Work Life Balance of Women Police in Kerala | Ms Lakshmi NS | Christ University | EXAMINER | ||
| 18 | Environmental Information Disclosure And Financial Performance Of Vietnamese Food And Beverage Manufacturing Companies: The Roles Of Green Innovation Mediation And Ethical Practices Moderation | THUY AN NGUYEN | EXAMINER | |||
| 19 | A Study On Employability Skills Among Mba Students By Using Competency Mapping In Pune City | Shalini Shivram | EXAMINER | |||
| 20 | Retention Strategies Adopted by Automotive Industries to Miniaturize Employee? Turnover Intentions in Chennai District | Gayathri S | EXAMINER |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Civic view on Synergy and Trade -off effect of Sustainable Development Goals in Bangalore | SERANMADEVI R | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Data Analysis for Research using Python | Institute for Statistics and Analytical Research, ISAR | National | Participant | 03/11/2025 |
| 2 | Multivariate Analysis using Jamovi | Institute for Statistics and Analytical Research, Institute for Statistics and Analytical Research | National | Participant | 12/09/2025 |
| 3 | Basic Statistical Analysis and its Interpretation using JAMOVI | Institute for Statistics and Analytical Research, Institute of Statistics and Analytical Research, C | National | Participant | 22/08/2025 |
| 4 | Multivariate Analysis and its interpretation using SPSS | Global Institute of Statistical Solutions, Global Institute of Statistical Solutions | National | Participant | 09/08/2025 |
| 5 | Empowering Educators - 21st Century Teaching Practices | Erode Arts and Science College (Autonomous), Erode, Erode Arts and Science college | National | Participant | 06/08/2025 |
| 6 | Empowering the Pedagogical Practices | IIT, Madras, | National | Participant | 02/08/2025 |
| 7 | Immergogy '25: Engaging Modern Minds | SRM Arts and Science College, SRM Arts and Science College | National | Participant | 21/04/2025 |
| 8 | Effective use of AI for Research | CHRIST University, | Participant | 04/11/2024 | |
| 9 | Leveraging AI for Effective Educational Work | A3 Minds, Antony group of Institutions | National | Participant | 19/10/2024 |
| 10 | Three Days International Online Workshop on Research Methodology | Global Research and Training Centre, | International | Participant | 05/10/2024 |
| 11 | Academic Writing: Ethical Issues | Institute for Statistics and Analytical Research, | International | Participant | 17/08/2024 |
| 12 | National level PDP on Effective and Quality Research Writing | Patrician college of Arts and Science , Patrician college of Arts and Science | National | Participant | 06/06/2024 |
| 13 | FDP on Research Methodology | Dr. MGR Educational and Research Institute, | National | Participant | 26/09/2023 |
| 14 | Seven Day Professional Development programme for Higher Education Teachers | Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, | National | Participant | 21/08/2023 |
| 15 | Faculty Development Programme - I | CHRIST University, | Institutional | Participant | 26/06/2023 |
| 16 | E-Quiz on Intellectual Property Rights | Vinayaka Mission's Kirupananda Variyar Engineering college, Salem, | National | Participant | 26/04/2023 |
| 17 | Value Added Course on "Object Oriented Programming in JAVA" | JJ College of Engineering and Technology, Trichy, | National | Participant | 11/01/2023 |
| 18 | Consumer Behaviour | Swayam NPTEL sponsored by MHRD, | National | Participant | 06/01/2023 |
| 19 | Consumer Behaviour | Swayam NPTEL sponsored by MHRD, | National | Participant | 06/01/2023 |
| 20 | Faculty Development Program on Curriculum Design and Revision with specific focus on OBE | Staff Development college, CHRIST university, | Institutional | Participant | 05/12/2022 |
| 21 | Implementation of NEP2020 for University and College Teachers | SWAYAM IGNOU, | National | Participant | 07/10/2022 |
| 22 | Customer Relationship Management | Swayam NPTEL sponsored by MHRD, | National | Participant | 03/08/2022 |
| 23 | Services marketing: Integrating People, Technology, Strategy | Swayam NPTEL sponsored by MHRD, | National | Participant | 03/08/2022 |
| 24 | Services marketing: Integrating People, Technology, Strategy | NPTEL AICTE - IIT MADRAS, | National | Participant | 03/08/2022 |
| 25 | Customer Relationship Management | NPTEL AICTE - IIT MADRAS, | National | Participant | 03/08/2022 |
| 26 | Sales and Distribution Management | NPTEL - AICTE sponsored by MHRD, | National | Participant | 14/02/2022 |
| 27 | Marketing Management - II | Swayam NPTEL sponsored by MHRD, NPTEL - AICTE | National | Participant | 14/02/2022 |
| 28 | Marketing Management - II | Swayam NPTEL sponsored by MHRD, IIT, Kanpur | National | Participant | 14/02/2022 |
| 29 | Sales and Distribution Management | Swayam NPTEL sponsored by MHRD, IIT, Kharagpur | National | Participant | 14/02/2022 |
| 30 | Orientation Programme | Staff Development College, Christ University, | Participant | 03/12/2021 | |
| 31 | Induction Programme | Staff Development College, Christ University, | Participant | 07/10/2021 | |
| 32 | 5 Day Online National Level QIP on Upskilling Security Marketing Operations | Christ University - SCFA - DPS - BGR, | Organiser & Participant | 26/08/2021 | |
| 33 | Pre-Conference Faculty Development Programme | Amity University, Uttar Pradesh, | Institutional | Participant | 23/08/2021 |
| 34 | 2 Day workshop on "LinkedIn Profile Building" | Christ University - CAPS - BGR, | Regional | Participant | 07/08/2021 |
| 35 | Managing services | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 36 | Development Research Methods | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 37 | Development Research Methods | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 38 | Managing services | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 39 | Marketing Management - I | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 40 | Marketing Management - I | Swayam NPTEL sponsored by MHRD, | National | Participant | 02/08/2021 |
| 41 | 3 Days Virtual FDP on Business Analytics | Acharya Institute of Technology, | National | Participant | 29/07/2021 |
| 42 | National Level five days FDP on Strategies for Investing in Stock Market | Jain Deemed to be University, | National | Participant | 26/07/2021 |
| 43 | Supply Chain Management | Swayam CEC sponsored by MHRD, | National | Participant | 01/04/2021 |
| 44 | Supply Chain Analytics | NPTEL AICTE - IIT MADRAS, | National | Participant | 01/02/2021 |
| 45 | enhancing Soft Skills and Personality | NPTEL AICTE - IIT MADRAS, | National | Participant | 01/02/2021 |
| 46 | Supply Chain Analytics | NPTEL AICTE - IIT MADRAS, | National | Participant | 01/02/2021 |
| 47 | Enhancing Soft Skills and Personality | NPTEL AICTE - IIT Kanpur, | National | Participant | 01/02/2021 |
| 48 | Modelling and Analytics for Supply Chain Management | NPTEL AICTE - IIT MADRAS, | National | Participant | 03/01/2021 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | SWAYAM - NPTEL - IIT Kharagpur | Won Silver medal from the SWAYAM NPTEL, approved by Ministry of Human Resource Development, India for the subject Modelling and Analytics for Supply Chain Management through the Certificate Examination held on August 2021 | SWAYAM - NPTEL - IIT Kharagpur | 22 September 2021 |
| 2 | Elite + Silver medal | Won the Silver Medal for the course Development Research Methods | SWAYAM - NPTEL - IIT Guwahati, sponsored by MHRD | 09 November 2021 |
| 3 | Elite + Silver medal | Won the Elite + Silver Medal for the course Managing services | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 03 November 2021 |
| 4 | Elite + Gold Medal and Topper | Won the Elite plus Gold medal with Topper position from the Mooc course Marketing Management -I offered by IIT, Kanpur, through Swayam NPTEL empowered by MHRD, India | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 12 November 2021 |
| 5 | NPTEL BELIEVERS | Awarded NPTEL Believer (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry of Human Resource Development, India | SWAYAM - NPTEL - IIT Madras, sponsored by MHRD | 02 December 2021 |
| 6 | NPTEL ENTHUSIASTS | Awarded NPTEL Enthusiasts (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry | SWAYAM - NPTEL - IIT Madras, sponsored by MHRD | 02 December 2021 |
| 7 | Elite + Silver medal | Sales and Distribution Management | SWAYAM - NPTEL - IIT Kharagpur, sponsored by MHRD | 07 May 2022 |
| 8 | Elite + Silver medal | Marketing Management - II | SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD | 11 May 2022 |
| 9 | Best Paper Award | Won the Best Paper Award in International Conference paper presentation held at SRM University, Chennai | SRM University, Chennai | 30 September 2022 |
| 10 | Elite + Silver medal | Won the Silver Medal in SWAYAM NPTEL Exam | SWAYAM - NPTEL - IIT Kharagpur | 30 October 2022 |
| 11 | Domain Star - Marketing | Domain Star - Marketing | MHRD - SWAYAM - NPTEL | 09 June 2023 |
| 12 | Best Paper Award | Won the award for the paper - A Study on the Influence of Emotional Bias on Demographic Factors in Crypto World at the International Conference on Contemporary Trends in Commerce and Management on 30.06.2023 | St.Francis College, Bangalore | 30 June 2023 |
| 13 | NPTEL Discipline Star | NPTEL SWAYAM | 10 December 2024 | |
| 14 | Best Paper Award | Won the Best Paper Award at the National level conference organized by NITTE (Deemed to be University), Bangalore | NITTE (Deemed to be University) | 07 March 2025 |